Is Sustainable Fashion an Oxymoron?
Mar06

Is Sustainable Fashion an Oxymoron?

Trends come and go but our resources are finite. I was walking past a chain store on the weekend and saw they had a sign in the window saying ‘ask us about our conscious collection’. My heart did a little ‘hooray’ to celebrate the small sustainable fashion victory, while my head muttered ‘too little to late’. These conflicting sentiments are felt commonly across all areas of design and policy making...

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Eco Fashion Goodness at VAMFF: Lush Terrain
Feb26

Eco Fashion Goodness at VAMFF: Lush Terrain

 Conscious Fashion in the Conservatory. Every year Melbourne opens it’s heart and streets to the fabulously stylish with their annual fashion festival. Some years ago during my fashion days I was able to participate backstage in this festive event and I would have to say it was a highlight memory from my career in fashion. Fortunately for us conscious style folks every year that passes there seems to be a growing focus on the...

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Conscious Shopping Terminology Explained
Feb23

Conscious Shopping Terminology Explained

It’s all so confusing! I was having a chat with an Eco friend of mine a couple of weeks ago about an upcoming event where she is giving a talk about sustainability. The confusion and revelations from this chat made me think now would be a great time to readdress the great big kerfuddle that is ‘green’ marketing terminology. Let’s face it, life is complex enough. We have to juggle making a living with trying to...

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Wash and Wear Made Simple
Feb16

Wash and Wear Made Simple

Do you know what a care label is? Do you know where to find it on your clothing? If the answer to both of these questions is yes then good for you! The next question might be a little harder. Do you know what the heck the care label is actually saying about how to look after your clothing? No worries if you don’t- care labels often are written in a whole other language of weird hieroglyphics. Way back in 2003 when I was studying...

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Five Reasons Why Upcycled Fashion Rocks
Feb11

Five Reasons Why Upcycled Fashion Rocks

 Upcycled fashion is a great way to shop consciously. Upcycled is not usually considered synonymous with stylishness. When we think upcycled we might imagine jeans made into a handbag or neck ties made into a skirtt. Clever, crafty, and cute? Yes! Stylish and catwalk ready? Not really. Despite the fact that upcycled usually makes one think ‘craft’ rather than ‘catwalk’ there are a surprising number of...

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Worker Exploitation Is Not Isolated To Developing Nations
Feb07

Worker Exploitation Is Not Isolated To Developing Nations

Exploitation isn’t reserved for ‘far-off’ places. Much of the literature and imagery you will see from the sustainable and ethical fashion movements may lead you to believe that those exploited by fast fashion supply chain all live in exotic locations (don’t let the forest above fool you, it’s actually my ‘outdoor office’ and it’s in suburbia not a tropical island). While this is for most part a reality...

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Four Fashion Blogs Worth A Look
Feb01

Four Fashion Blogs Worth A Look

Sometimes brands create the most beautiful blogs. Whether they are committed to fast fashion or mindful consumption there are a lot of larger labels out there that have the money to pay fabulous writers to bring them excellent content. The following labels aren’t necessarily the most sustainable ones going but they do deliver the most amazing blogs that you can peruse at your leisure. Remember that blogs are added to labels...

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Fashionably Revolutionary
Jan24

Fashionably Revolutionary

 The uniform of change making. This morning I opened my very first ‘fashion revolutionary’ inspired product promo. It was from one eco and ethically minded lingerie company Naja. The product being advertised was a sports bra and the tagline read: Be an active (ist) for women Be an active (ist) for the planet Be an active (ist) for yourself The sportswear is being sold for $20 (mind you I can’t for the life of me find...

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Living life to the Maximum in a minimal way
Dec30

Living life to the Maximum in a minimal way

  Ever wondered what this whole minimalism thing was about? If you have then I have some great news for you! Netflix will answer all your questions about minimalism in one little film. Minimalism: A Documentary About the Important Things has just recently been added and it’s a must-watch for those who are interested in sustainability, fast fashion, and our impact on this orb we call home. While a film all about minimalism...

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State of Undress
Dec22

State of Undress

Fashion is not frivolous! One of the biggest things that bothers me about fashion is the perception that it’s vain, frivolous, or only for ‘silly air-headed’ people. There is a media influenced drive that somehow create this image that one can’t care about or love getting dressed without being somewhat lacking in the brains department or being a little bit ‘selfish’ or self absorbed. With this comes...

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