The Mission

Welcome to Sustainability in Style a web platform committed to helping stylish folks become resilient, mindful, and conscious consumers.


We believe that every individual is a leader for sustainable action. The goal is to empower individual to take action through self-guided learning.


Sustainability in Style is aims to be a self sufficient  e-platorm free from advertising content. This is accomplished through reader supported membership.

We succeed on our own terms

Sustainability in Style has always marched to the beat of it’s own drum and here we believe in being succeeding as Sustainably Stylish Leaders on our own terms. We adhere to the Russ Harris definition that, “True success is living by your values” and this is something we accomplish every single day on our Passion fuelled journey towards a more Sustainable future.

Sustainability in Style Timeline

Since it’s epic beginnings as a series of successful clothing swaps Sustainability in Style has continued grow in a way that aims to connect with Sustainably Stylish folks and inspire them to think deeply about their connection with people and planet. This timeline is a brief overview of the eco evolution thus far.

The Beginnings

Green Couture Clothing Swap Events

Sustainability in Style began as a series of Green Couture clothing swap events held over 2010-2011 at the University of the Sunshine Coast. These popular events attracted up to 300 people at a time and were featured on a local news segment and in local print media


Wardrobe Workout 

In 2013 Sustainability in Style hit the internet as a blog space to keep record of Katie’s year-long shopping hiatus (new and second-hand fashion). The Wardrobe Workout gained traction as people started visiting Sustainability in Style to talk about sustainability in the fashion industry.


Social media spread the news

Sustainability in Style’s popularity grew when Katie’s Wardrobe Workout headed to social media. With a preference for Instagram, the message of Mindful Consumption spread and people started communicating Sustainable Fashion, some even taking on the Wardrobe Workout challenge for themselves! 

Sustainable Living Focus

Waste Weigh Up

After completing her Wardrobe Workout challenge Katie spent a month auditing her own waste stream to encourage herself and others to find better ways to shop for consumer items. This challenge lead Katie from rubbish bin to local recycling plant all in the name of Sustainably Stylish living.


Caring about what you wear about 

In 2017 Sustainability in Style launched it’s own social media action at world environment day. The #garmentgratitude movement was developed to inspire people to think about the resources and hands that make their clothing, and express gratitude through sustainable action.  

Our Sustainable Future

Coming in 2018

This year Sustainability in Style moves from blog to business launching the Eco Style Insiders members space in February-March. This Sustainability Education and Mindful Living platform is designed to empower individuals for sustainable action. The Closet Scientist book launch will follow by mid year. The goal of these resources is to fund and provide a platform for full-time academic studies into using e-platforms for effective sustainability education 

What’s happening here at Sustainability in Style

This space has, and always will, provide readers with free thoughtful content for living a Sustainably Stylish life. In addition to a long-standing blog with free content, Sustainability in Style offers the following:

Deep Learning Experiences for Personal Growth

Sustainability in Style has evolved to be a space for deep transformative learning experiences for people wishing to take eco action and social responsibility as Sustainably Stylish Leaders. Eco Style Insiders is a sustainability education and mindful living members space that is the heart and soul of Sustainability in Style.

The Closet Scientist

The Closet Scientist is a book created to bridge the gap between the rock (all the hard stats and facts on the fashion industry and our Planet) and the fluffy place (the fun style-based books that tell you what to wear and how to wear it) so that Mindful Consumers can navigate both sides of the fashion narrative from an educated and selective point of view.


The #garmentgratitude movement is a Sustainability Education project that aims to get individual thinking about where their clothing comes from, appreciating the link between people, planet and fashion, and to pledge to take sustainable action.

The Team

We may be small, but we are mighty!

Sustainability in Style is a grassroots-self-built e-platform project that’s founded on love, transparency and fostering sustainable business.

It’s our belief that for a business to be truly sustainable it needs to have a balanced system of outputs and inputs meaning that time, money, and happiness need to be at an equilibrium.

Our team is small, but our mission is mighty and we can’t wait to be able to sustainably afford to invite more people to join us!

Sebastian Adam

Blog Manager of Sustainability in Style, Sebastian (Seb- The CEO of Wags) has been with the crew since it was founded in 2010. He is in charge of enforcing mandatory OH&S breaks, creating awareness of trip hazardous (or causing trip hazardous) in the office, alerting the crew to postal deliveries, and bringing the outdoors indoors to remind us why we do what we do.

Katie Roberts

Creator of Sustainability in Style, Katie went from a career in the fashion industry to Environmental Science with a sustainability major and a side serving of yoga teacher training. She now pursuing her passion for sustainability in post grad research into sustainability education through e-platforms.

Gerard Adam

Blog husband, support crew, and occasional photographer. Ged is an Environmental Scientist and an avid enthusiast of aquatic realms, with a focus on coastal resource managment, aquaculture, and fisheries managment.  Ged is a continual sounding board and source of support for the Sustainability in Style team.

Sustainability in Style is proud to be featured in

We are really proud to have Sustainability in Style featured in or associated with the following Publications and News Outlets. Sharing is caring and we are very grateful for the feature.

“Sustainability in Style is a blog that demands your attention- your wardrobe and your wallet will soon be thanking you.

This is more than just a fashion blog: with wit, warmth and wisdom, Katie’s posts cover everything from DIY projects and thrift shopping to simple living tips and information about getting involved in campaigns.”

~Peppermint Magazine Issue 25, Autumn 2015

“If anyone is qualified to write about ethical style, it’s Katie Roberts. An environmental scientist with a background in fashion design…Remember this name.”

~Ethical fashion blogs: the best around via Otter

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