Buying outside of the Green Wash!

Being an eco-minded consumer isn’t easy in a marketing saturated world. We are often lead to believe that items are ‘better’ than others because of they way the marketing teams present them to us. We have to go by this because outside of a marketing campaign, we really have very little to judge the ‘eco-ness’ of an item by.

Fortunately our times are changing. There are ways that we can look outside a label to see how their values stack up and if they are a brand we really want to shop from. This post aims to help provide you with the tools you need to shop smarter for the essentials. Food and fashion!

Eco Fashion Shopping Tools.

Fashion is always on or ahead of the trends, so it might not be too much of a surprise to find that fashion minded folks are coming out with a great collection of resources you can use to shop in a more informed manner. Here are a few tools you can use to make your fashion choices align with your values without too much hassle!

Shop Ethical

The Shop Ethical! guide draws into one place information on the environmental and social track record of the companies behind common brands.

Good On You

The Good On You app makes checking a brand for its impact on people, the planet and animals incredibly easy. Shop your values in style.

Ethical Clothing Australia

Ethical Clothing Australia is an accreditation body working collaboratively with local textile, clothing and footwear companies to ensure their Australian supply chains are transparent and legally compliant.

Project JUST

Project JUST is a website designed to empower you to make informed and thoughtful decisions about the clothes you buy, so you can align your purchases with your values.

Fashion Positive

Cradle to cradle certified clothing, fabric, material and trim is just a search away with the Fashion Positive certified program through C2C

Food and Food Waste

Food waste is a huge issue here in Australia. Anyone who caught the War on Waste series would be acutely aware of how much food waste we Aussies create in all areas of our food production chain.

Australia is ranked 5th highest for generating the most municipal waste in the world.  Generating 52 mega tonnes  a year.

Obviously we need all the help we can get in making more informed food choices. These resources can help reduce the garbage bulge and make more ethical and sustainable purchases.

Sustainable Table

Sustainable Table is an environmental not-for-profit that provides Australians with the tools and information to make ethical eating easy.

Food Wise

‘FoodWise’ is DoSomething’s national campaign to reduce the environmental impact of Australia’s food consumption. They aim to educate Australians to become more educated and informed about the food that they eat.

Sustainable Seafood App

The Australian Marine conservation society has developed the Australia’s Sustainable Seafood Online Guide as an independent tool to choosing seafood wisely. It is Australia’s original online resource for consumers seeking to make responsible seafood choices, and was developed in response to growing public concern about overfishing, farming practices and their impact on our oceans and wildlife.

Love Food Hate Waste

Love Food Hate Waste aims to help us all make the most of the food we love. By rethinking how we shop, planning our meals better and using up our leftovers, they believe that together we can make a big difference.


Meat free? The GoNutss search site translates your favorite foods to vegan.  Meaning that you can search for a non-vegan food to find alternate products, recipes, and ingredients.