Communication is key for starting a Fashion Revolution!

The clothing industry is not just frivolous fashion for silly fashionistas. It’s actually big business and the second largest polluter in the World following the oil industry. It’s also an industry where unethical manufacturing practices run rife without much intervention from legislating bodies. Which is why the folks at Fashion Revolution have asked us to ask the tough question of our favourite labels. On the 24-30th of April they want you to turn your clothing inside out, get curious, and ask the labels for a more transparent supply chain.


 How to get involved

In the lead up to the Fashion Revolution week you are likely to see a whole lot of your fave social media accounts posting info about the impact of the fashion industry along with inspirational quotes, event notifications, and some pretty unique selfies. These selfies are the key driver of the ‘revolution’. You can get involved by turning your fave fashion items inside out, taking a selfie, tagging the brand who made your item and captioning the photo:

I’m …(Name)…..

and I want to thank the people who made my …(clothes)……

Hi …..@insert brand here…….


Signed ….email here……..country here…..

By taking time out of your day to be a conscious consumer then you are a small part of a large change. If enough people demand transparency from their fave fashion labels then these companies will have to oblige or risk loosing customers (which we all know equal profit). Fashion Revolution day was created in response to the Rana Plaza factory collapse in Dhaka, Bangladesh where 1133 people were killed and 2500 were injured. The people employed at Rana Plaza in the garment industry were ordered to work despite the fact that cracks had appeared in the building structure and that shops and banks on the lower floors had been closed due to safety concerns. The building collapsed during the morning rush hour on the 24th of April 2013. The documentary Clothes To Die is a heartbreaking account of the lead up to the collapse, accounts of the disaster from the survivors, and the clean up action and national mourning  that followed the disaster on the 24th. You can read some of the statistics and facts from the documentary in this post.


My 2017 question to Sportsgirl Australia.

I’ve had great success in the past with the lovely folks at Arnhem, Spell, and Tigerlily being consistent in their follow ups to my yearly questions about their eco and ethical credentials. This year I’m aiming a little larger targeting a much bigger Australian chainstore Sportsgirl. These guys actually have some info on ethics and sustainability on their website but I was curious to know a few addition things, so the letter I’m pitching on social media looks like this:

Dear Sportsgirl

I’ve noticed that you have some ethics and environmental info available on your website but I was wondering if you would like to start a conversation with your customers on what changes they would like to see in your stores for the Fashion Revolution movement?

I for one would love to see you include a wider variety of natural organic fibres in your collections.

I also know that you are committed to the Australian Packaging Covenant but many of your accessories have an unnecessary amount of plastic swing tagging. It would be super easy to switch to a biodegradable alternative or think creatively about your shop fittings to be inclusive of pricing signage and print the barcodes on the care labels instead for POS ease. Would this be a possibility?

Looking forward to your response!

Katie, from the Sunny Coast

Will let you know what I hear from them! Who you will you asking the tough questions of this year? Let us know below.

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