If you’ve found your way to this page of resources for the first time, this is a message to you.

The person trying their hardest with the tools they have been given to be a force for good in the world. A person who does things that might seem strange, weird, gross or out of the ordinary in the name of sustainability. You are a lover of people, planet, animals, and living a life that’s streamlined to focus on the things you really care about.

Your efforts to do good for people and the planet are tireless. There are days when you wonder if there’s any point. If anyone really cares. If the things you do matter. You might doubt yourself. Feel tired. At worst- you might get eco-overwhelmed or burnt out.

This message is a reminder.

What you do matters.

That big changes start from paradigm shifts in self. Changing the way you think, feel, or perceive the world around you to act in thoughtful new ways. Sometimes on the surface, mindful reflection can look like in action. We might be fearful that this time we take for our Sustainable Self is accomplishing little. But each time we stop, reflect, and recharge our batteries, we make space for greater insight and understanding.

We reinvigorate our why, take stock of what we are grateful for, and move forward with clarity and purpose.

You are invited to make space for you.

For the love of Sustainable Self.

Now take a moment to pause, breathe deep, and allow your shoulders to drop away from your ears. Feeling better already? 

Let’s get ready for Sustainable Self exploration with love and focus.



This post is your part of our  ‘For the Love of Sustainable Self’ content. If you love it, click the ‘back’ button tfor more information about what Sustainable Self is, and how you can use the tools we have available to take a holistic approach to self-responsibility and support when living life in sustainable style.


Each of our ‘Take Action’ themes has its own natural symbol. The use of symbology and storytelling has been harnessed by Indigenous groups for generations and has since been researched as an effective tool for committing knowledge to long term memory.

The symbol ‘For the Love of Sustainable Self’ theme is the hermit crab. The hermit crab is an easily accessible symbol for many as it’s commonly shared in popular culture due to its unique crab-in-a-stolen -shell appearance. What might surprise many is the diversity of hermit crab species- there are more than 800 types across the globe! The hermit crab has been selected as our symbol for sustainable self-care and responsibility for a variety of reasons. The first being that while we are all ‘humankind’ we all live in different areas and have differing beliefs. Which is why there is no one set way to ‘live sustainable’. Hermit crabs can be found across the globe on land, and in the water (mostly salty but one species chooses freshwater). Some are big, and others are small. They eat differing diets as omnivorous scavengers munching on what is plentiful in their local habitat. To tell all crabs there was only one way to be a hermit crab would deny diversity, and result in the collapse of some species.

A secondary reason for out hermit crab mascot is that our crab is not a true ‘hardened’ crab. It’s exoskeleton (the hard crab-like-parts) occurs on the bits OUTSIDE it’s shell. The inside bits are soft and vulnerable. Like humans, we may seem tough on the outside, especially when we are trying to take action on what we care about, but we are vulnerable, and we need to make space to care for our vulnerabilities.

Our hermit crab has chosen a shell to protect it from the outside world. We too select a safe place to reside. This safe space comes in the form of our home and community, both of which (just like the hermit crabs shell) are a space we borrow for the now. Our home or community might serve us for a lifetime, or we might outgrow it or need to find a new safe space. The important thing to remember is that we need to care with kindness for the world around us because it’s these social structures and environment that keep us safe, sheltered, and allow us to take some down-time.

The hermit crab is a symbol for self-sufficiency and ‘alone-time’ in that it carries its home for one on its back. And while the hermit crab can rely on itself for shelter and protection using its shell as it’s time-out toolkit. Hermit crabs are quite social. Often residing in large groups in the wild, they have been known to work collaboratively to decide who might get to move into a spare shell that has come up for lease. A set of characteristics that echo our human desire to carve out our unique place in the world, while simultaneously craving connection and collaboration with others.

The final thought is the coconut crab. A stereotype-busting hermit crab that outgrows its need for a shell after starting life as a regular looking hermit crab. These super-sized hermit crab species (Birgus latro) managed to harden their soft bits as they age, allowing them to grow (shell-less) to over 4kg in weight. These heavyweights of the hermit crab species live on land, can climb trees, eat everything from coconuts to carrion, and have no predators outside of humans and each other. Without the confinement of vulnerability and its shell, these crabs have grown beyond expectations. Providing symbology of both the exponential changes that can occur when we find a holistic and balanced approach to feeling safe while taking action and to conversely serve as a warning that we can become hardened, scary and ‘too-big-for-our-boots’ when we don’t take time out for Sustainable Self reflection.


To other content in our ‘For the Love of Sustainable Self’ series. 


What does Sustainable Self really mean? Is it all about pampering yourself with bubble baths? Is it a marketing buzz term? Or is it a considered and holistic approach to living life in Sustainable Style minus the eco-overwhelm? Sustainable Self is….Keep Reading


Many of our tools for living life in Sustainable Style minus the eco-overwhelm involve mindful reflection- which can be helpfully done using a handy notebook! We’ve got a popular Make post that shows you how to personalise your notebook with a fabric cover…. Keep Reading


While our Sustainable Self can’t be happy, healthy, and whole from a makeover or a foot-soak, these DIY beauty tricks might be ideas to trial when you experience mental, physical, emotional, or spiritual fatigue, stress or exhaustion...Keep Reading.


This musing from our founder Katie is an open and honest exploration of self-worth and sustainability. This post is shared to help others consider taking a deep dive into their psyche to understand better how our past can open doors or create gridlocks...Keep Reading


Does your budget prevent you from taking action in Sustainable Style? Eco-switches can seem expensive or inaccessible. Especially if you’re on a student budget, live in a rented home, or struggle to pay your bills on time, however they can be affordable… Keep Reading


Sustainable self isn’t static. As we move through, our life change is inevitable. To be responsible citizens of earth, critical thought, mindful reflection, and self-assessment are essential for change in the right direction. This means continually…Keep Reading


Have you seen our monthly magazine ‘Live Life in Sustainable Style’?

It’s the comprehensive monthly highlight of the suite of tools we have designed to help simplify sustainability so you can take action on the things you care about (minus the eco-overwhelm). The content ties together our ‘Take Action’ focus theme. In a fast-paced media-saturated landscape, we hope that this way of sharing will provide you access to all our useful tools, without feeling lost or overwhelmed. Each month the latest copy of the magazine and our most recent resources are sent to your inbox (you will only receive one email a month from us). You will get reminders via our social media channels of what content we’re championing throughout the month.

We hope that you enjoy getting your Sustainable Style fix in this easy-to-read format and that it gives you a break from the abundance of social media updates and overflowing inboxes we now navigate daily



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