Much to our computers autocorrect dismay we use the phrase ‘Live Life in Sustainable Style’ on our platforms and resources. While our autocorrect always wants to add an A to the mix (i.e. Live Life in a Sustainable Style) we resist the correction.

We believe there isn’t A way to live in Sustainable Style, there are many!

We each have the option to develop our own distinct manner or way of conducting our lives that’s in alignment with our values and beneficial to people and planet.

While ‘style’ is often associated with fashion and clothing (and where we began our sustainability adventure) the idea of carrying yourself through your sustainable living journey in your own fashion, with ease, and taking mindful time to reflect and enjoy the beauty of life, seemed truly sustainable to us! 

Join us for this Take Action theme as we explore what it’s like to live life in Sustainable Style.


This post is your part of our  ‘Exploring Sustainable Style’ content. If you love it, click the ‘back’ button for more information about living life in Sustainable Style. 


Each of our ‘Take Action’ themes has its own natural symbol. The use of symbology and storytelling has been harnessed by Indigenous groups for generations and has since been researched as an effective tool for committing knowledge to long term memory.

For our Sustainable Style theme, we’ve drawn our inspiration from the ocean. When we wonder the beach we often come across seashells, perhaps without much thought as to where the originated. Shells are actually the creation of mollusks, squishy animals (think slugs or snails) that don’t have a backbone. To protect their bodies, they create a shell through secretions on their outer body. This shell is a conversion of the elements of their environment to calcium carbonate which they build up on their body layer upon layer. 

Shells are never alive, but they live and grow with their mollusk maker. While shells are species specific, they are all unique in their own way, an indicator of environmental health, and coloured by diet of the mollusk or the environment in which they live.  Shells and the mollusks that make them can be specific to geographical location, and the nutrients and food sources available in this location.

Once a mollusk dies their shell goes back to the ocean to be shaped by tides and time. It can become a home for animals like hermit crabs, shelter for other marine life like fish, and, as the shells break down they provide nutrients to the ocean.

 The shells we pick up on the beach range from fresh, well-shaped and shiny, to holy, broke, or shell-grit sandy rubble. In all forms, shells are beautiful to behold and unique in their own right.

We’ve selected the shell as a symbol of Sustainable Style for reasons that we will now explore. The shell, as we’ve mentioned, is beautiful in all its forms and stages of ageing. Our sustainable living journey is much the same. When we’re brand new to sustainable living we may feel like we’re building a fresh new shell of sustainability education with layers of learning and life experience. We might find (like mollusks making shells) that people around us in our geographical location or online social circles may be creating sustainably stylish lives identical or similar to ours. However identical our paths may seem, the success we have actioning them will be determined by how healthy we keep our Sustainable Self (our finances, environment and social connections).

The reason why we’ve chosen the shell over the mollusk is that unlike the mollusk, we may work on many sustainability project or action plans that shape into shells over time. At some stage we may let these projects or plans go. What is the death of a vision for one of us, can return back to the sea of sustainability ideas. Which may be broken into its elements and recycled by others, you may directly hand this project or plan to another, or, our plan or project may wash up fully formed or slightly worn on another shore where it inspires another to pick up where we left off.


Some of us spend a lifetime building the one shell. When we think of people who’ve started their own companies, not for profits, or have spent a lifetime researching or communicating on the same topic we can be in awe of the size of their impact. It’s that same feeling we get when see an impressive large shell- like a Giant Clam or the Australian Trumpet shell. However, if you were to place a Giant Clam alongside a tiny shell made by a micro mollusk you would find yourself in awe of both for their unique beauty.


The shell is a reminder that while others may make seemingly large and impressive impacts with their Sustainably Stylish journeys, that your efforts (no matter how big or small) are just as beautiful. If you pick up an idea, run with it for a while, and find your sustainable self just can’t support it, there’s no guilt to be had in setting it free. The idea will be picked up by another (whether you hand it to them, they have seen what you’ve worked on and are inspired by it, or it comes to them from another source) who may have been seeking this inspiration to learn, grow and take action. An idea that may seem damaged or ugly to you might well be perfect to another- in fact many folks scour shorelines for shells with holes in them or that are broken for jewelry or craft projects.


Once your lifespan or the lifespan of your project is over, that recycling process is kicked off and your body or your project is returned back to the elements. For big people or big ideas, the original project, personality, or action make take a long time to break down into elements. Some will be so impressive they will be preserved for many lifetimes, first in the current zeitgeist (i.e. Jacques Cousteau), then in the history books, and sometimes in governance in the form of policy or processes.  Other smaller ‘shells’ and their sustainability projects may dissolve back into elements anywhere from months to a generation. Whatever the case, each of us, whether our Sustainability focus is at the forefront of how we live our life, or a smaller part of considered daily action, what we create is beautiful, and big or small, short or long term, you are making an impact!   


Have you seen our monthly magazine ‘Live Life in Sustainable Style’?

It’s the comprehensive monthly highlight of the suite of tools we have designed to help simplify sustainability so you can take action on the things you care about (minus the eco-overwhelm). The content ties together our ‘Take Action’ focus theme. In a fast-paced media-saturated landscape, we hope that this way of sharing will provide you access to all our useful tools, without feeling lost or overwhelmed. Each month the latest copy of the magazine and our most recent resources are sent to your inbox (you will only receive one email a month from us). You will get reminders via our social media channels of what content we’re championing throughout the month.

We hope that you enjoy getting your Sustainable Style fix in this easy-to-read format and that it gives you a break from the abundance of social media updates and overflowing inboxes we now navigate daily



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