#GarmentGratitude Movement

Let's Start a #garmentgratitude Movement!


From conception over the design desk -crop harvest- wash and wear- to  end of life, every stage of conventional production plays its own part in contributing pollutants to our environmental flows. In addition to these pollutants, many hands and hearts are involved in the making of a garment, and not all are treated with the same love, care, and respect you would bestow upon the people you meet in your daily life.


Through marketing and cheap offshore manufacturing, the sad truth is that the current ‘fast-fashion’ model of 52 seasons per year sees consumers discarding clothes like candy bar wrappers and people and planet being exploited for the sake of keeping up with trends.


Fortunately there is a growing body of awareness. Across the globe consumers like yourself are waking up to the fact that the fast-fashion model is not a way to show love and respect to beings, or the environment. There are top down industry initiatives addressing these issues and bottom up consumer based movements emerging online and in local communities.

These movements are often focused around awareness of the production processes that bring you your goods. Not your deeply personal and somewhat intimate relationship with the items you choose to wrap yourself in daily. The garments and accessories we choose to adorn ourselves with are part of our identity and an outward expression of inner selves. This shouldn’t be disposable!

Mindful appreciation for what you have, love, and wear is a key component in fighting pollution and changing the way we interact with what we own. To foster a mindful appreciation of what you love, why you love it, and the time and effort that went into making it is to start a world wide fashion evolution from the comfort of your own mind.

To be a part of this mindful and sustainability based social media action all you have to do is share a pic of yourself in an item you love and tell us why you love it. Then say thanks to people and/or the planet for making it and pledge one positive action you plan to take while wearing it.

If getting poetic about your clothing doesn’t come naturally then you can use this simple statement and fill in the blanks

Today I’m wearing my [insert item type here]. I’m grateful for this [item type] because [one reason, memory or comment about the item]. I want to say thank you to the people who made it [you can get more specific here if you like] and the planet for providing the resources. I will show my gratitude by [choose a positive environmental or social action] today.

Be sure to tag @sustainabilityinstyle or email your pic to contactus@sustainabilityinstyle.com. Then it can be added to the #garmentgratitude wall! Let’s share some happiness and love in a media saturated with fear and sadness.


Knowledge is power and sharing is caring.

There is no need for additional reading or homework to participate in this movement. However, if you happen to curious or love to read the resources page will help you learn a little more about where your clothes come from and why appreciating them is an important step in shifting the global fashion industry consciousness. If you plan to get social and share this moment you can use some of the social media images provided to spread the #garmentgratitude message.

The posts you see below come from people across the Globe who have chosen to take part in the #garmentgratitude movement. If you would like to see your post here be sure to tag @sustainabilityinstyle and/or @garmentgratitude on Instagram or email your story and image to contactus@sustainabilityinstyle.com

Celina’s #garmentgratitude Story

Celina's #garmentgratitude story as told to and by Katie The impeccably dressed Celina looked so gosh-darn cute in her hat that photographing her for #garmentgratitude was a must! Which is why it was funny when she noted that she was ‘thankful for my hat for keeping...

Ged’s #garmentgratitude Story

Ged's #garmentgratitude story as told to and by Katie. Ged is my partner in sustainable style and was keen to get involved in the #garmentgratitude movement in his own way. Pictured here in a classic shirt and jeans combo Ged is most at home when he isn't at home!...

Sara’s #garmentgratitude Story

Sara's #garmentgratitude story Sara's #garmentgratitude story as told to and by Katie (@SISMAR) I was immediately drawn to the beautiful pendant that Sara was wearing. It just seemed to match her shirt and her spirit so well! She was at the Environment Day Festival...

Quelli’s #Garmentgratitude Story

Quelli's #garmentgratitude story as told to and by Katie (@QUELLICI) Quelli was chatting to Jenna when I asked him if he would be happy to take part in the #garmentgratitude movement. We felt as though we had met before but couldn’t quite work out where. Regardless of...

Holly’s #garmentgratitude story

Holly's #garmentgratitude story. First seen on @secondhand_holly As soon as I came across the #garmentgratitude project I knew straight away my darling Shawl was the wardrobe item I wanted to share. I found it in an Op Shop 13 years ago just after my first baby was...

Tasha’s #garmentgratitude story

Tash's #garmentgratitude story. First seen on @spindriftcollection⠀ ⠀ I discovered an amazing initiative and blog post by @sustainabilityinstyle to really be grateful for garments that you wear and love and wanted to share one of my favourite items from my wardrobe!...

Jenna’s #garmentgratitude story

~This is Jenna's #garmentgratitude story as told to-and-by Katie. I’m lucky enough to know this beam of sunshine from my local Source Bulk Foods store in Maroochydore. ⠀ She was enjoying the festival vibes and really wanted to get involved with the #garmentgratitude...

Erica’s #garmentgratitude story

Erica's #garmentgratitude story. First seen on @awastenotkindoflife⠀ ⠀ Two months ago I caught a post on @sustainabilityinstyle that really caught my attention. She proposed that we the peeps of Instagram begin a movement. ⠀ ⠀ One that focuses on mindfulness,...