Walking towards sustainable fashion

Ever thought about taking a fashionable stroll? I’m always admiring how glam celebs look while walking their pets. Miranda Kerr would have to be first place in the ‘most stylish dog walk’ contest. With walking and style in mind, this post shares the story of two self proclaimed ‘dorks’ from Melbourne Australia who have decided to walk for fashion. While Miranda may do fashion justice by looking good while walking,  ​Gabrielle Murphy and Megan O’Malley plan to do good FOR fashion while walking. And five thousand kilometres across Southeast Asia in search of positive fashion stories is journey is no crop-top clad stroll through Malibu park. This dynamic duo, who also go by the name ‘Walk Sew Good‘, will be filming their travels and creating a YouTube series as they speak with, and learn from the people that are making fashion in a positive and sustainable way.


Who are these sneaker-clad fashion heroes?

Megan O’Malley was once a professional dancer on cruise ships but after witnessing the exploitation and inequality that workers onboard were exposed to, she decided it was time for a change. Following a brief stint in Bollywood, she returned to Melbourne to complete a Bachelor of Arts (International Studies) at RMIT. While Megan loved fashion, and at that point was an excessive shopper, she began to investigate and discover the widespread negative impacts of the fashion industry. It upset her to think that similar exploitation and injustices that she’d seen on cruise ships, were going on in the fashion industry. Megan has worked for JUST (a Sustainability in Style fave) for nearly two years now, and is currently the Research Manager and has had a hand in researching every one of the 60+ brands on the Project JUST platform. Megan has read more sustainability reports than anyone should ever have to. Gab Murphy describes herself as ‘literally just a female person’. A female person who likes to make people laugh, and has traveled extensively, and is not yet dead.  In addition to being a non-dead-female-travel-a-holic Gab studied a Bachelor of Arts (International Studies) at RMIT.  She documented a strategic plan for the Sunraysia­ Mallee Ethnic Communities Council and currently volunteers with the Befriend a Child in Detention project.


What’s this walk all about?

Inspired by the 13,000km pilgrimage Satish Kumar undertook to promote nuclear disarmament in the 1960s, the Gab and Megan plan to walk from China through Vietnam, Laos, Thailand and Cambodia advocating for a sustainable fashion industry. Walk Sew Good are trying to shine a light on the people working hard to change the status quo. “Most people are aware there are awful practices in the fashion industry today. Mass exploitation of people and natural resources are happening at extreme levels in the fashion supply chain. The problem is, people feel disempowered to do anything about it. They don’t know where to start,” says O’Malley. Murphy continues:

“We want to connect people with the stories of those working hard to create fashion in a sustainable and beautiful way. The aim of Walk Sew Good is to start a conversation with our followers and show them how they can support a fashion industry that has a positive impact”

If the crowdfunding campaign is successful, Walk Sew Good will set off on their year long stroll this coming October.

You can help this crazy duo out by clicking here and donating to the journey. They require $10,000 for the journey and every little bit helps. There are some awesome rewards on offer for those who wish to dig deep with their donations. If a dork-walk-a-thon for sustainable fashion sounds like your kind of thing then follow along via Facebook and/or Instagram (which is where I met these ambitious gals) for all the latest news.

Have you ever done something outside your comfort zone like this? In 2006 I rode Vietnam and Cambodia for an OXFAM fundraiser and it was life changing. Share your experiences with us, or words of encouragement for the Walk Sew Good duo, in the comments section below.



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